Best day and time to post on instagram11/21/2023 ![]() Where it had once been used solely for brand awareness, now there is an impact of social media on business across several teams: customer experience, sales, product development, content and marketing. Social media has become a much more cross-functional and collaborative channel in the last few years. With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. We’re going to demystify this myth so your social team can plan, prioritize and create a successful social media marketing strategy. rather than right in the middle (6:00 p.m.) when a lot of people are commuting home from work or eating dinner.The internet never sleeps so the best time to post on social media seems like it’s at every hour of the day. Just be aware that you may be better off posting earlier around 5:00 p.m. ![]() People may start checking their phones while they sit in transit or in front of the TV just before dinnertime. ![]() 7:00 p.m. After school and work, people get the chance to relax. They're probably checking their phones to help pass the time. Everyone just wants to go home from work or school already. 2:00 p.m. Around the lunch hour is when people get a break to do what they want that often includes checking social media. After 9:00 a.m., however, you may see a bit of a drop in engagement due to regular work and school hours. Most people can't resist checking their phones to see what they missed while they were asleep. 9:00 a.m. Morning hours are a good time to post because everyone is just waking up. This time showed surprisingly good results in SproutSocial's report, likely because posts this early catch that early morning crowd who check their phone right when they get up.
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